CROSS-POSTING
TRAP
Same video, two apps, two different crowds. Auto-sharing sends the same caption to both, and that usually shortchanges one of them.
Tap any step to check it off · saves on this device
By the end: you'll control what goes to Facebook, and every post gets a caption that fits the app it's on.
How this page works: tap a section to open it. Each section ends with a Next button.
Why One App Takes Off
It isn't a glitch.
Facebook and Instagram are different audiences. Instagram trial reels go to people who don't follow you first, so a trial can do well even with a small following. When everything auto-shares, both apps get the same caption at the same time, and your comments split across two places you may not be checking.
A reel doing well on one app and not the other isn't a glitch. It's two different audiences.
Post on Purpose
Four steps, in order.
Fast Start Today
Two moves.
What We Covered
- Instagram and Facebook are different crowds, so one can take off without the other.
- Turn off auto-sharing in Accounts Center and choose per post.
- Give each app its own caption, and reply to comments on both.
Next step: turn off automatic sharing now. It takes under a minute.